Experience PortalEduTea
Exploration — For Client Review

Meet the possible personalities of EduTea.

An interactive learning companion designed to make EduTea warmer, more memorable and more engaging. Nothing here replaces the approved brand — these are options for you to react to.

01

Edu

The Knowledge Explorer

Learning, curiosity, discovery and growth — a companion who explores alongside the learner.

Represents

  • Learning
  • Curiosity
  • Discovery
  • Growth

Personality

  • Curious
  • Intelligent
  • Friendly
  • Encouraging

“Let's discover something useful today.”

02

Lumi

The Little Light

Drawn directly from the lightbulb already present in the EduTea logo.

Represents

  • Understanding
  • Ideas
  • Clarity
  • Discovery

Personality

  • Bright
  • Helpful
  • Optimistic
  • Calm

“Let's make this easier to understand.”

03

Sprout

The Growth Companion

Inspired by the leaves growing out of the EduTea cup.

Represents

  • Progress
  • Learning
  • Development
  • Small steps

Personality

  • Gentle
  • Supportive
  • Positive
  • Encouraging

“Small steps. Meaningful growth.”

EDU
04

EduTea Companion

The Brand Character

An evolved cup character taken straight from the EduTea logo — the cup carries the brand, the book and bulb carry the education.

Represents

  • EDU + TEA
  • Knowledge shared
  • Warmth
  • Understanding

Personality

  • Warm
  • Familiar
  • Reassuring
  • Considered

“Grab your tea. Let's talk education.”

Animated states

See them move.

Calm, considered motion — never hyperactive. Choose a character, then play any state.

EDU

EduTea Companion

Waves hello and introduces the session.

Inside the app

Where the companion would actually appear.

Shown with EduTea Companion. The mascot supports the moment — it never covers content or interrupts a video lesson.

Onboarding

EDU
Welcome to EduTea.

Mascot waves once, then settles into idle.

Home

EDU
What would you like help with today?

Small, beside the greeting — never over content.

Search

EDU
Let's find something useful.

Appears above the field while results load.

Empty state

EDU
Nothing saved yet. Let's find your first course.

Replaces a plain empty illustration.

Learning

EDU
Nice pace — two lessons in.

Milestone moments only. Never during video playback.

Completion

EDU
You did it!

Celebrates once, with light confetti.

Progress

EDU
Small steps. Meaningful growth.

Waters the plant as course percentage rises.

Notifications

EDU
A fresh lesson is waiting for you.

Simplified head-only mark as the row avatar.

Notifications

  • Continue learning

    Sarah, you're already 60% there. 🌱

    Continue Dealing With Tantrums Without Shouting.

  • New from Ms. Hanein

    A fresh lesson is waiting for you.

    Added today to your recommended list.

  • Recommendation

    Going through a difficult school phase?

    We found something that may help.

  • Achievement

    Another lesson completed.

    Small steps become meaningful progress.

Which personality feels most like EduTea?

Shortlist as many as you like — we'll develop the shortlist further, no decision is made here.

Edu

The Knowledge Explorer

Meaning
Learning · Curiosity · Discovery · Growth
Personality
Curious · Intelligent · Friendly · Encouraging
Best use
Onboarding, guided journeys and course discovery, where a guide adds confidence.
App icon
Character head inside a forest circle — instantly recognisable at 60px.

Lumi

The Little Light

Meaning
Understanding · Ideas · Clarity · Discovery
Personality
Bright · Helpful · Optimistic · Calm
Best use
Tips, key takeaways, explanations and helpful hints inside lessons.
App icon
Warm bulb glyph on cream — highest legibility of the four concepts.

Sprout

The Growth Companion

Meaning
Progress · Learning · Development · Small steps
Personality
Gentle · Supportive · Positive · Encouraging
Best use
Progress, streaks, completion moments and retention messaging.
App icon
Sprout in a terracotta pot — strong colour contrast on a home screen.
EDU

EduTea Companion

The Brand Character

Meaning
EDU + TEA · Knowledge shared · Warmth · Understanding
Personality
Warm · Familiar · Reassuring · Considered
Best use
Brand-led moments: splash, welcome, completion and marketing.
App icon
The existing seal, animated — no brand equity is lost.
September 4 Progress Review Back to the Brand Book
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